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Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people appear to have misunderstood the message. Yes, social media marketing is important but, as with any other marketing campaign, it’s possible to overdo it and scare people off. Consumers have … Read more
Too often, company blogs can feel like a one-man show, with the same voice providing the same information to employees and potential clients over and over again. One way to break things up is to occasionally feature an expert on your blog. By choosing a person who has experienced in your field — and isn’t … Read more
Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to … Read more
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more
An endless stream of articles outline ways to maximize the effectiveness of your social media campaigns. Rarely, however, do you hear anyone speak highly of the ROI they get from Facebook, Twitter, Pinterest, and other forms of social media. In short, it’s a lot of work for little reward. Who cares if you have 3,000 … Read more
Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of … Read more
The world of search engine rankings has changed, leaving many bloggers and site owners watching helplessly as their pages drop down in search results. But Google hasn’t left site owners stranded. With Google Webmaster Tools, webmasters have what they need to succeed with its changing algorithms. As many site owners learn these new tools, however, … Read more
Press releases have always been an important tool for marketing and public relations pros. By crafting a professional press release and blasting it out to various news media outlets, publicists have a chance at widespread coverage, bringing attention to a new product or service. But press releases have always been a gamble. Media outlets are … Read more
The idea is as old as the internet. If you want to attract readers to your blog, post something controversial or even offensive. You can still find a host of advice articles pushing this practice. And guess what? It works! Sort of. If the blogosphere had a list of best-knowns, Perez Hilton would be near … Read more
Whether your company’s blog content is aimed at existing clientele, or first-time visitors, if you dish out stale blog posts, chances are most people won’t stick around long enough to read them. Consider these five ideas for crafting time-relevant posts. 1. Ensure the relevancy of your corporate blog posts. Help your readers connect the dots, … Read more