3 Ways to Humanize Your Brand Online
Dale Carnegie said it best: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Attracting new customers and retaining existing ones requires more than simply pushing out marketing messages and waiting for results. Consumers are [...]
Continue Reading →Are You a Social Media Bore?
Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people appear to have misunderstood the message. Yes, social media marketing is important but, as with any other marketing campaign, it’s possible to overdo it and scare people off. Consumers have [...]
Continue Reading →How to Use Hashtags to Boost Your Search Rankings
You’ve seen them on Twitter and maybe even Facebook — they’re denoted by the pound sign, immediately followed by a term. Hashtags are tools used by Twitter users to ensure tweets are grouped with other tweets on the same subject. A tweet about issues relating to small business, for instance, might be followed by #smallbusiness. [...]
Continue Reading →Tips to Improve Your YouTube Channel
When business owners think about social media marketing, they often focus on Facebook, Twitter, and Google+. But many forget that YouTube is a strong marketing avenue too, providing potential for improving search engine placement and reaching new customers. Active YouTube members know that establishing a presence on the site centers on creating a YouTube channel. [...]
Continue Reading →Is Tumblr the Social Media Site for Your Message?
Social media marketing efforts are often concentrated on the major social networking sites. Facebook, Twitter, and LinkedIn all show up prominently in marketing strategies, since they land at the top of most “top social media sites” lists. But several other sites are emerging as popular with select demographics, making them ideal for businesses that are [...]
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