3 Ways to Humanize Your Brand Online
Dale Carnegie said it best: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Attracting new customers and retaining existing ones requires more than simply pushing out marketing messages and waiting for results. Consumers are [...]
Continue Reading5 Great Reasons to Add Interviews to your Company Blog
Too often, company blogs can feel like a one-man show, with the same voice providing the same information to employees and potential clients over and over again. One way to break things up is to occasionally feature an expert on your blog. By choosing a person who has experienced in your field — and isn’t [...]
Continue ReadingIs Your Blog Boring? 5 Tips to Spice it Up
Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to [...]
Continue ReadingCan an Internal Blog Boost Employee Morale?
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the [...]
Continue ReadingWhy You Should Use Google+ and Authorship on Your Company Blog
If you’ve done a Google search lately, you’ve likely seen some little pictures of authors next to certain results in the search engine results. Called “authorship,” it’s part of the Google+ project, and it’s no longer only being used by early adopters online. The transition from Google Places to Google+ business pages marked the beginning [...]
Continue ReadingNo Habla Espanol? Expand Your Reach by Becoming Multilingual
Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of [...]
Continue ReadingIs the Posting of Controversial Content a Good Idea?
The idea is as old as the internet. If you want to attract readers to your blog, post something controversial or even offensive. You can still find a host of advice articles pushing this practice. And guess what? It works! Sort of. If the blogosphere had a list of best-knowns, Perez Hilton would be near [...]
Continue Reading5 Tips for Blogging Timely Content
Whether your company’s blog content is aimed at existing clientele, or first-time visitors, if you dish out stale blog posts, chances are most people won’t stick around long enough to read them. Consider these five ideas for crafting time-relevant posts. 1. Ensure the relevancy of your corporate blog posts. Help your readers connect the dots, [...]
Continue ReadingHow to Make Your Blog Less “Salesy”
Just as stereotypical, pushy car salesmen are a turnoff, so is a pushy blog loosely masquerading as helpful content. You took on a blog to share useful information and, of course, to get existing and potential customers to visit your site. Here’s how to do it without pushing them away. Drop the drama! Reserve your [...]
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5 Ways to Lose Blog Readers
If you write a blog and no one reads it, does it count as a blog? If you’re wondering why your blog readers are suddenly disappearing without a trace, maybe you’re following a few of these five “don’ts” of blogging. Receive but don’t give. You don’t have time to read other people’s blogs, but they [...]
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