Is it Time to Plan a Giveaway?

It’s a story that has become social media legend. When Kraft was preparing to release its revolutionary water enhancement product, the company chose traditional television advertising but combined it with a new way of marketing: social media. Using Facebook, the company offered free samples of its product, Mio, to the first 100,000 Facebookers who “liked” … Read more Is it Time to Plan a Giveaway?

Best Sites for Finding Inexpensive and Free Photos for your Blog

If your small business is still grabbing images from basic Google searches for your website, you may be forced to pay. It’s no secret that Getty Images and other copyright holders have been sending payment demands to those illegally using photos. The news has many small business owners scrambling to find sites where they can … Read more Best Sites for Finding Inexpensive and Free Photos for your Blog

Plan Your Social Media Strategy in Advance with a Content Calendar

Some businesses seem to always be at the top of their social media game. Just when you might forget the company has a new product or service, a social media post is there to remind you. That business must have someone seated in front of a computer, waiting to post at the perfect time of … Read more Plan Your Social Media Strategy in Advance with a Content Calendar

Why You Need Help Setting Up Your WordPress Blog

Planning to start a blog? There’s a good chance that you will use WordPress as your content management system. WordPress is open source software. It can be changed to fit your needs, and thousands of plug-ins are available to make it work differently. That is fine but creates another problem. Head to Google and search, … Read more Why You Need Help Setting Up Your WordPress Blog

Why Your Blog Should Include “Evergreen” Content

One of my daily tasks as a blogger involves going through the analytics and visitor traffic reports I receive. While my “newsiest” topics are invariably the ones that claim the top spot on any given day, the posts that draw a much more reliable stream of readers over time are perennial subjects that have a … Read more Why Your Blog Should Include “Evergreen” Content

Some Brief Comments About Accepting Comments on Your Blog

It used to be that bloggers could get away with broadcasting a one-way monologue to anyone on the internet willing to listen, but not anymore. You might be leery of allowing readers to submit comments about content or opinions you’ve posted on your corporate blog, but the rise of social media is making that position … Read more Some Brief Comments About Accepting Comments on Your Blog

The Problem with Guest Posts on your Blog

When working on an editorial strategy for their blogs, clients often ask me about “guest posts.” Why write our own content, the argument goes, when there are numerous industry luminaries willing to write content for our blog for free? If it sounds too good to be true, it usually is, and I generally advise against … Read more The Problem with Guest Posts on your Blog