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Recent Posts
The Problem with Guest Posts on your Blog
When working on an editorial strategy for their blogs, clients often ask me about "guest posts." Why write our own content, the argument goes, when...
Give It Away Now
Loved this interview with Michael Stelzner on the subject of offering web visitors free content, courtesy of the Intuit Small Business Blog (which we edit)....
Want More Business? Blog!
Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot...
What Should Your Business Blog About?
Online, the old adage that "anything goes" may be true, but on your business blog, you need to think about your posting strategy before you...
Is Quality Important in Blogs?
Check out a few blogs online -- even A-list blogs or blogs published by major news outlets -- and you'll quickly start to notice something:...
Give Your Corporate Blog a Compelling Voice
Early in my journalism career (more years ago than I care to mention), someone asked me whether I was a better writer or reporter. Without...
Is Video Content Really As Important As Everybody Says?
Businesses get more business when they blog. We've already established that. But more and more, video content's been being trotted out as the next big...
The Problem with “Corporate Blogs”
I'm constantly thinking about how we can help improve the state of corporate blogging in the world, and it's a tough challenge. I think the...
About Null Media
Null Media is an Austin-based firm specializing in custom content creation, strategic planning, and other editorial services. We provide editorial services for all types of business clients, ranging in size from startups to Fortune 500 companies — with a special focus on technology companies. Our current and former clients include Hewlett Packard Enterprise, Intuit, Zoho, Lattice, Tanium, Rackspace, and many more.
