Whether your company’s blog content is aimed at existing clientele, or first-time visitors, if you dish out stale blog posts, chances are most people won’t stick around long enough to read them. Consider these five ideas for crafting time-relevant posts. 1. Ensure the relevancy of your corporate blog posts. Help your readers connect the dots, … Read more 5 Tips for Blogging Timely Content
Just as stereotypical, pushy car salesmen are a turnoff, so is a pushy blog loosely masquerading as helpful content. You took on a blog to share useful information and, of course, to get existing and potential customers to visit your site. Here’s how to do it without pushing them away. Drop the drama! Reserve your … Read more How to Make Your Blog Less “Salesy”
If you write a blog and no one reads it, does it count as a blog? If you’re wondering why your blog readers are suddenly disappearing without a trace, maybe you’re following a few of these five “don’ts” of blogging. Receive but don’t give. You don’t have time to read other people’s blogs, but they … Read more 5 Ways to Lose Blog Readers
Since the rollout of Google’s most recent set of changes, website owners have been left scratching their heads. The old rules of SEO have certainly changed, but if you’ve been using your website for the right reasons, the rules may have changed in your favor. Think of it this way. With each search update, Google … Read more Are the Old Rules of SEO Really Dead?
It’s a story that has become social media legend. When Kraft was preparing to release its revolutionary water enhancement product, the company chose traditional television advertising but combined it with a new way of marketing: social media. Using Facebook, the company offered free samples of its product, Mio, to the first 100,000 Facebookers who “liked” … Read more Is it Time to Plan a Giveaway?
If your small business is still grabbing images from basic Google searches for your website, you may be forced to pay. It’s no secret that Getty Images and other copyright holders have been sending payment demands to those illegally using photos. The news has many small business owners scrambling to find sites where they can … Read more Best Sites for Finding Inexpensive and Free Photos for your Blog
How much do you really have to write for people to pay attention to you? The short answer is a lot, but not as much as you might think. If you were to take a peek at the back ends of the most popular blogs’ content management systems, you would likely see thousands of posts. … Read more How Much Content Does My Blog Need to Be Noticed?
Some businesses seem to always be at the top of their social media game. Just when you might forget the company has a new product or service, a social media post is there to remind you. That business must have someone seated in front of a computer, waiting to post at the perfect time of … Read more Plan Your Social Media Strategy in Advance with a Content Calendar
Planning to start a blog? There’s a good chance that you will use WordPress as your content management system. WordPress is open source software. It can be changed to fit your needs, and thousands of plug-ins are available to make it work differently. That is fine but creates another problem. Head to Google and search, … Read more Why You Need Help Setting Up Your WordPress Blog
If you’re planning to make money with your blog, you need to treat your blog as a business. For independent bloggers, sitting at home doesn’t feel as official as going to an office every day, so the blog becomes something far down the list of priorities. That’s a recipe for failure. If you don’t want … Read more How to Fix Your Failing Blog