Is it Time to Plan a Giveaway?

It’s a story that has become social media legend. When Kraft was preparing to release its revolutionary water enhancement product, the company chose traditional television advertising but combined it with a new way of marketing: social media. Using Facebook, the company offered free samples of its product, Mio, to the first 100,000 Facebookers who “liked” … Read more

Plan Your Social Media Strategy in Advance with a Content Calendar

Some businesses seem to always be at the top of their social media game. Just when you might forget the company has a new product or service, a social media post is there to remind you. That business must have someone seated in front of a computer, waiting to post at the perfect time of … Read more

How to Fix Your Failing Blog

If you’re planning to make money with your blog, you need to treat your blog as a business. For independent bloggers, sitting at home doesn’t feel as official as going to an office every day, so the blog becomes something far down the list of priorities. That’s a recipe for failure. If you don’t want … Read more

Put Your Videos in Writing

I hate internet videos and most of my friends hate them too. A certain search engine constantly annoys me. I find a headline that looks interesting only to find that it’s not an article. It’s a video with a 30 second ad followed by a badly produced clip that was a waste of time. You … Read more

Why Your Blog Should Include “Evergreen” Content

One of my daily tasks as a blogger involves going through the analytics and visitor traffic reports I receive. While my “newsiest” topics are invariably the ones that claim the top spot on any given day, the posts that draw a much more reliable stream of readers over time are perennial subjects that have a … Read more

What Should Your Business Blog About?

Online, the old adage that “anything goes” may be true, but on your business blog, you need to think about your posting strategy before you write a blog post. What should you write about? Well, it depends on your business. These tips should serve as a guide to help you get started. 1. The Industry … Read more