How to Use Google’s Link Disavow Tool to Improve Search Rankings

The world of search engine rankings has changed, leaving many bloggers and site owners watching helplessly as their pages drop down in search results. But Google hasn’t left site owners stranded. With Google Webmaster Tools, webmasters have what they need to succeed with its changing algorithms. As many site owners learn these new tools, however, … Read more

How Free Press Release Services Can Promote Your Website

Press releases have always been an important tool for marketing and public relations pros. By crafting a professional press release and blasting it out to various news media outlets, publicists have a chance at widespread coverage, bringing attention to a new product or service. But press releases have always been a gamble. Media outlets are … Read more

5 Tips for Blogging Timely Content

Whether your company’s blog content is aimed at existing clientele, or first-time visitors, if you dish out stale blog posts, chances are most people won’t stick around long enough to read them. Consider these five ideas for crafting time-relevant posts. 1. Ensure the relevancy of your corporate blog posts. Help your readers connect the dots, … Read more

How to Make Your Blog Less “Salesy”

Just as stereotypical, pushy car salesmen are a turnoff, so is a pushy blog loosely masquerading as helpful content. You took on a blog to share useful information and, of course, to get existing and potential customers to visit your site. Here’s how to do it without pushing them away. Drop the drama! Reserve your … Read more

Why You Need Help Setting Up Your WordPress Blog

Planning to start a blog? There’s a good chance that you will use WordPress as your content management system. WordPress is open source software. It can be changed to fit your needs, and thousands of plug-ins are available to make it work differently. That is fine but creates another problem. Head to Google and search, … Read more

Is it Time to Plan a Giveaway?

It’s a story that has become social media legend. When Kraft was preparing to release its revolutionary water enhancement product, the company chose traditional television advertising but combined it with a new way of marketing: social media. Using Facebook, the company offered free samples of its product, Mio, to the first 100,000 Facebookers who “liked” … Read more