Give It Away Now

Loved this interview with Michael Stelzner on the subject of offering web visitors free content, courtesy of the Intuit Small Business Blog (which we edit). The #1 takeaway is right here:

“Your content needs to be commercial free,” Stelzner says, drawing from the core argument of his book, which has won rave reviews from all corners of the marketing industry. “Have you ever been to a wedding sponsored by Nike? Have you ever received a gift that required you to watch a commercial before you could open it? Of course not. It’s ludicrous in a personal context. Think of it in a business context. This is where most small businesses get it wrong. They’ll have a great piece of content and then ruin it with an advertisement at the end.”