Be Helpful

We’ve said it before but we’ll say it again: The way you get people to pay attention to you in the blog world is not by writing about yourself but about writing about what people are interested in.

The Intuit Small Business Blog recently published an interview with Chris Brogan, who puts it in simpler terms.

What would you advise a small-business owner who is trying to raise awareness of a company through a blog? What types of posts tend to resonate the most?

Brogan: The best way a small business can grow a blog is to write posts that are helpful to its prospective buyers. Rarely, if ever, should you write about you. If you sell juicers, then post recipes and ideas for easier cleaning. If you’re a lawyer, then post articles about how people can prepare and save themselves time and money and aggravation. Be helpful. It’s how I’ve made all my money.

“Be helpful!” How hard is that?