Want More Business? Blog!

June 1, 2022/Christopher Null/

Just ran across this statistic from Hubspot:

How much business blogging is best?

To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t.

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

The post didn’t actually answer the question up top about how much blogging is best. Fortunately, I have done that for you too.

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Christopher Null

Christopher Null

Christopher Null is the founder and owner of Null Media LLC. A 20-year veteran of the magazine and internet trade, he's worked for some of the biggest names on the web and in publishing, including Yahoo!, Intuit, Ziff-Davis Media, Future Networks, McGraw-Hill, and CMP Media.