Give Your Corporate Blog a Compelling Voice

Early in my journalism career (more years ago than I care to mention), someone asked me whether I was a better writer or reporter. Without much hesitation, I chose Option A, because I knew I was way too polite to be a real newshound. There were plenty of great reporters on the staff of that … Read more Give Your Corporate Blog a Compelling Voice

Why Twitter and Blogs Go Hand-in-Hand

Attention! Any business that is investing in great content for a corporate blog: If your team isn’t using Twitter to promote what you’re saying, it’s missing a huge free exposure opportunity. Too many businesses still discount Twitter as a mouthpiece for sharing random personal thoughts or silly photographs. The truth, as any storyteller or writer … Read more Why Twitter and Blogs Go Hand-in-Hand

Is Video Content Really As Important As Everybody Says?

Businesses get more business when they blog. We’ve already established that. But more and more, video content’s been being trotted out as the next big thing in customer communications. Is video really as big a deal as everyone makes it out to be? Rather than relying on clich├ęs like “Pictures are worth a thousand words,” … Read more Is Video Content Really As Important As Everybody Says?

The Problem with “Corporate Blogs”

I’m constantly thinking about how we can help improve the state of corporate blogging in the world, and it’s a tough challenge. I think the main problem is the word corporate. Much as a “corporate suit” doesn’t inspire confidence and a “corporate office park” doesn’t make you want to hang out for the day, a … Read more The Problem with “Corporate Blogs”

Want More Business? Blog!

Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the … Read more Want More Business? Blog!