Plan Your Social Media Strategy in Advance with a Content Calendar

Some businesses seem to always be at the top of their social media game. Just when you might forget the company has a new product or service, a social media post is there to remind you. That business must have someone seated in front of a computer, waiting to post at the perfect time of … Read more

Why You Need Help Setting Up Your WordPress Blog

Planning to start a blog? There’s a good chance that you will use WordPress as your content management system. WordPress is open source software. It can be changed to fit your needs, and thousands of plug-ins are available to make it work differently. That is fine but creates another problem. Head to Google and search, … Read more

How to Fix Your Failing Blog

If you’re planning to make money with your blog, you need to treat your blog as a business. For independent bloggers, sitting at home doesn’t feel as official as going to an office every day, so the blog becomes something far down the list of priorities. That’s a recipe for failure. If you don’t want … Read more

Put Your Videos in Writing

I hate internet videos and most of my friends hate them too. A certain search engine constantly annoys me. I find a headline that looks interesting only to find that it’s not an article. It’s a video with a 30 second ad followed by a badly produced clip that was a waste of time. You … Read more

Why Your Blog Should Include “Evergreen” Content

One of my daily tasks as a blogger involves going through the analytics and visitor traffic reports I receive. While my “newsiest” topics are invariably the ones that claim the top spot on any given day, the posts that draw a much more reliable stream of readers over time are perennial subjects that have a … Read more

The Problem with Guest Posts on your Blog

When working on an editorial strategy for their blogs, clients often ask me about “guest posts.” Why write our own content, the argument goes, when there are numerous industry luminaries willing to write content for our blog for free? If it sounds too good to be true, it usually is, and I generally advise against … Read more

What Should Your Business Blog About?

Online, the old adage that “anything goes” may be true, but on your business blog, you need to think about your posting strategy before you write a blog post. What should you write about? Well, it depends on your business. These tips should serve as a guide to help you get started. 1. The Industry … Read more

Is Quality Important in Blogs?

Check out a few blogs online — even A-list blogs or blogs published by major news outlets — and you’ll quickly start to notice something: No one seems to be editing this stuff. They’re riddled with grammatical errors, typos, dead links, and more. Why is this? The quick answer is that, yeah, no one is … Read more