"We write so you don't have to!"
Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of … Read more
The world of search engine rankings has changed, leaving many bloggers and site owners watching helplessly as their pages drop down in search results. But Google hasn’t left site owners stranded. With Google Webmaster Tools, webmasters have what they need to succeed with its changing algorithms. As many site owners learn these new tools, however, … Read more
Press releases have always been an important tool for marketing and public relations pros. By crafting a professional press release and blasting it out to various news media outlets, publicists have a chance at widespread coverage, bringing attention to a new product or service. But press releases have always been a gamble. Media outlets are … Read more
The idea is as old as the internet. If you want to attract readers to your blog, post something controversial or even offensive. You can still find a host of advice articles pushing this practice. And guess what? It works! Sort of. If the blogosphere had a list of best-knowns, Perez Hilton would be near … Read more
Whether your company’s blog content is aimed at existing clientele, or first-time visitors, if you dish out stale blog posts, chances are most people won’t stick around long enough to read them. Consider these five ideas for crafting time-relevant posts. 1. Ensure the relevancy of your corporate blog posts. Help your readers connect the dots, … Read more
Just as stereotypical, pushy car salesmen are a turnoff, so is a pushy blog loosely masquerading as helpful content. You took on a blog to share useful information and, of course, to get existing and potential customers to visit your site. Here’s how to do it without pushing them away. Drop the drama! Reserve your … Read more
If you write a blog and no one reads it, does it count as a blog? If you’re wondering why your blog readers are suddenly disappearing without a trace, maybe you’re following a few of these five “don’ts” of blogging. Receive but don’t give. You don’t have time to read other people’s blogs, but they … Read more
Since the rollout of Google’s most recent set of changes, website owners have been left scratching their heads. The old rules of SEO have certainly changed, but if you’ve been using your website for the right reasons, the rules may have changed in your favor. Think of it this way. With each search update, Google … Read more
Planning to start a blog? There’s a good chance that you will use WordPress as your content management system. WordPress is open source software. It can be changed to fit your needs, and thousands of plug-ins are available to make it work differently. That is fine but creates another problem. Head to Google and search, … Read more
It’s a story that has become social media legend. When Kraft was preparing to release its revolutionary water enhancement product, the company chose traditional television advertising but combined it with a new way of marketing: social media. Using Facebook, the company offered free samples of its product, Mio, to the first 100,000 Facebookers who “liked” … Read more