Why Your Business Needs Editorial Content

Today’s consumers are smart, savvy, and more sophisticated than ever when it comes to buying things. The internet has made comparison shopping trivially easy — but it’s also opened the floodgates for all kinds of hazards: Spam websites, shady fly-by-night merchants, and shoddy knockoff products galore. The result is that if you’re lucky enough to … Read more Why Your Business Needs Editorial Content

Small Business Owners Deprioritizing Blogging (And That’s a Bad Thing)

I really liked what Daniel Newman had to say about small business blogging in the Huffington Post. To wit: Since there are a million experts that will tell you how to use social media, I want to focus on something that can truly help your business reach a targeted audience and drive more readership, build … Read more Small Business Owners Deprioritizing Blogging (And That’s a Bad Thing)

3 Ways to Humanize Your Brand Online

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Dale Carnegie said it best: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Attracting new customers and retaining existing ones requires more than simply pushing out marketing messages and waiting for results. Consumers are … Read more 3 Ways to Humanize Your Brand Online

Are You a Social Media Bore?

Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people appear to have misunderstood the message. Yes, social media marketing is important but, as with any other marketing campaign, it’s possible to overdo it and scare people off. Consumers have … Read more Are You a Social Media Bore?

3 Reasons to Consider Remote Workers

In 2011, IBM’s work-at-home program saved about 6.4 million gallons of fuel and over 50,000 metric tons of CO2 emissions. A Stanford study found work-at-home employees were 13 percent more productive than working in-house. Marissa Mayer’s recent decision to end work-from-home arrangements came under a lot of scrutiny as it implied a negative connotation to … Read more 3 Reasons to Consider Remote Workers

Is Tumblr the Social Media Site for Your Message?

Social media marketing efforts are often concentrated on the major social networking sites. Facebook, Twitter, and LinkedIn all show up prominently in marketing strategies, since they land at the top of most “top social media sites” lists. But several other sites are emerging as popular with select demographics, making them ideal for businesses that are … Read more Is Tumblr the Social Media Site for Your Message?

Why You Should Use Google+ and Authorship on Your Company Blog

If you’ve done a Google search lately, you’ve likely seen some little pictures of authors next to certain results in the search engine results. Called “authorship,” it’s part of the Google+ project, and it’s no longer only being used by early adopters online. The transition from Google Places to Google+ business pages marked the beginning … Read more Why You Should Use Google+ and Authorship on Your Company Blog

How to Use Hashtags to Boost Your Search Rankings

You’ve seen them on Twitter and maybe even Facebook — they’re denoted by the pound sign, immediately followed by a term. Hashtags are tools used by Twitter users to ensure tweets are grouped with other tweets on the same subject. A tweet about issues relating to small business, for instance, might be followed by #smallbusiness. … Read more How to Use Hashtags to Boost Your Search Rankings