Social media marketing efforts are often concentrated on the major social networking sites. Facebook, Twitter, and LinkedIn all show up prominently in marketing strategies, since they land at the top of most “top social media sites” lists. But several other sites are emerging as popular with select demographics, making them ideal for businesses that are … Read more Is Tumblr the Social Media Site for Your Message?
If you’ve done a Google search lately, you’ve likely seen some little pictures of authors next to certain results in the search engine results. Called “authorship,” it’s part of the Google+ project, and it’s no longer only being used by early adopters online. The transition from Google Places to Google+ business pages marked the beginning … Read more Why You Should Use Google+ and Authorship on Your Company Blog
You’ve seen them on Twitter and maybe even Facebook — they’re denoted by the pound sign, immediately followed by a term. Hashtags are tools used by Twitter users to ensure tweets are grouped with other tweets on the same subject. A tweet about issues relating to small business, for instance, might be followed by #smallbusiness. … Read more How to Use Hashtags to Boost Your Search Rankings
When business owners think about social media marketing, they often focus on Facebook, Twitter, and Google+. But many forget that YouTube is a strong marketing avenue too, providing potential for improving search engine placement and reaching new customers. Active YouTube members know that establishing a presence on the site centers on creating a YouTube channel. … Read more Tips to Improve Your YouTube Channel
Too often, company blogs can feel like a one-man show, with the same voice providing the same information to employees and potential clients over and over again. One way to break things up is to occasionally feature an expert on your blog. By choosing a person who has experienced in your field — and isn’t … Read more 5 Great Reasons to Add Interviews to your Company Blog
Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to … Read more Is Your Blog Boring? 5 Tips to Spice it Up
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more Can an Internal Blog Boost Employee Morale?
An endless stream of articles outline ways to maximize the effectiveness of your social media campaigns. Rarely, however, do you hear anyone speak highly of the ROI they get from Facebook, Twitter, Pinterest, and other forms of social media. In short, it’s a lot of work for little reward. Who cares if you have 3,000 … Read more Are Your Social Media Efforts Translating to Profit?
Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of … Read more No Habla Espanol? Expand Your Reach by Becoming Multilingual
The world of search engine rankings has changed, leaving many bloggers and site owners watching helplessly as their pages drop down in search results. But Google hasn’t left site owners stranded. With Google Webmaster Tools, webmasters have what they need to succeed with its changing algorithms. As many site owners learn these new tools, however, … Read more How to Use Google’s Link Disavow Tool to Improve Search Rankings