What Should Your Business Blog About?

Online, the old adage that “anything goes” may be true, but on your business blog, you need to think about your posting strategy before you write a blog post. What should you write about? Well, it depends on your business. These tips should serve as a guide to help you get started. 1. The Industry … Read more

Is Quality Important in Blogs?

Check out a few blogs online — even A-list blogs or blogs published by major news outlets — and you’ll quickly start to notice something: No one seems to be editing this stuff. They’re riddled with grammatical errors, typos, dead links, and more. Why is this? The quick answer is that, yeah, no one is … Read more

3 Reasons to Consider Remote Workers

In 2011, IBM’s work-at-home program saved about 6.4 million gallons of fuel and over 50,000 metric tons of CO2 emissions. A Stanford study found work-at-home employees were 13 percent more productive than working in-house. Marissa Mayer’s recent decision to end work-from-home arrangements came under a lot of scrutiny as it implied a negative connotation to … Read more

Is Video Content Really As Important As Everybody Says?

Businesses get more business when they blog. We’ve already established that. But more and more, video content’s been being trotted out as the next big thing in customer communications. Is video really as big a deal as everyone makes it out to be? Rather than relying on clichés like “Pictures are worth a thousand words,” … Read more

The Problem with “Corporate Blogs”

I’m constantly thinking about how we can help improve the state of corporate blogging in the world, and it’s a tough challenge. I think the main problem is the word corporate. Much as a “corporate suit” doesn’t inspire confidence and a “corporate office park” doesn’t make you want to hang out for the day, a … Read more

Want More Business? Blog!

Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the … Read more

Tips to Improve Your YouTube Channel

When business owners think about social media marketing, they often focus on Facebook, Twitter, and Google+. But many forget that YouTube is a strong marketing avenue too, providing potential for improving search engine placement and reaching new customers. Active YouTube members know that establishing a presence on the site centers on creating a YouTube channel. … Read more

Best Sites for Finding Inexpensive and Free Photos for your Blog

If your small business is still grabbing images from basic Google searches for your website, you may be forced to pay. It’s no secret that Getty Images and other copyright holders have been sending payment demands to those illegally using photos. The news has many small business owners scrambling to find sites where they can … Read more