The Problem with “Corporate Blogs”

I’m constantly thinking about how we can help improve the state of corporate blogging in the world, and it’s a tough challenge. I think the main problem is the word corporate. Much as a “corporate suit” doesn’t inspire confidence and a “corporate office park” doesn’t make you want to hang out for the day, a … Read more

Is Your Blog Boring? 5 Tips to Spice it Up

Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to … Read more

Why Your Blog Should Include “Evergreen” Content

One of my daily tasks as a blogger involves going through the analytics and visitor traffic reports I receive. While my “newsiest” topics are invariably the ones that claim the top spot on any given day, the posts that draw a much more reliable stream of readers over time are perennial subjects that have a … Read more