Null Media: Custom Content Services
"We blog so you don't have to!"
Heather Clancy One of my daily tasks as a blogger involves going through the analytics and visitor traffic reports I receive. While my “newsiest” topics are invariably the ones that claim the top spot on any given day, the posts that draw a much more reliable stream of readers over time are perennial subjects that have a … Read more
It used to be that bloggers could get away with broadcasting a one-way monologue to anyone on the internet willing to listen, but not anymore. You might be leery of allowing readers to submit comments about content or opinions you’ve posted on your corporate blog, but the rise of social media is making that position … Read more
Early in my journalism career (more years ago than I care to mention), someone asked me whether I was a better writer or reporter. Without much hesitation, I chose Option A, because I knew I was way too polite to be a real newshound. There were plenty of great reporters on the staff of that … Read more
Attention! Any business that is investing in great content for a corporate blog: If your team isn’t using Twitter to promote what you’re saying, it’s missing a huge free exposure opportunity. Too many businesses still discount Twitter as a mouthpiece for sharing random personal thoughts or silly photographs. The truth, as any storyteller or writer … Read more