Give Your Corporate Blog a Compelling Voice
Early in my journalism career (more years ago than I care to mention), someone asked me whether I was a better writer or reporter. Without...
Is Video Content Really As Important As Everybody Says?
Businesses get more business when they blog. We've already established that. But more and more, video content's been being trotted out as the next big...
The Problem with “Corporate Blogs”
I'm constantly thinking about how we can help improve the state of corporate blogging in the world, and it's a tough challenge. I think the...
9 Tips: Building a Great Business Blog
Want to build a great business blog but don't know where to start? Consider these nine tips to help get you on your way. 1....
How Often Should You Blog?
When we're bringing a new client onboard, this is a question that invariably comes up early in the conversation: "I know my company should be...
Me, Myself, and I
Leave it to my alumni magazine (The University of Texas at Austin) to offer an insightful look into a major pet peeve of professional writers:...
Be Helpful
We've said it before but we'll say it again: The way you get people to pay attention to you in the blog world is not...
