3 Ways to Humanize Your Brand Online
Dale Carnegie said it best: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Attracting new customers and retaining existing ones requires more than simply pushing out marketing messages and waiting for results. Consumers are […]
Are You a Social Media Bore?
Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people appear to have misunderstood the message. Yes, social media marketing is important but, as with any other marketing campaign, it’s possible to overdo it and scare people off. Consumers have […]
3 Reasons to Consider Remote Workers
In 2011, IBM’s work-at-home program saved about 6.4 million gallons of fuel and over 50,000 metric tons of CO2 emissions. A Stanford study found work-at-home employees were 13 percent more productive than working in-house. Marissa Mayer’s recent decision to end work-from-home arrangements came under a lot of scrutiny as it implied a negative connotation to […]
Is Tumblr the Social Media Site for Your Message?
Social media marketing efforts are often concentrated on the major social networking sites. Facebook, Twitter, and LinkedIn all show up prominently in marketing strategies, since they land at the top of most “top social media sites” lists. But several other sites are emerging as popular with select demographics, making them ideal for businesses that are […]
Why You Should Use Google+ and Authorship on Your Company Blog
If you’ve done a Google search lately, you’ve likely seen some little pictures of authors next to certain results in the search engine results. Called “authorship,” it’s part of the Google+ project, and it’s no longer only being used by early adopters online. The transition from Google Places to Google+ business pages marked the beginning […]
