Author : Christopher Null
Christopher Null is the founder and owner of Null Media LLC. A 20-year veteran of the magazine and internet trade, he's worked for some of the biggest names on the web and in publishing, including Yahoo!, Intuit, Ziff-Davis Media, Future Networks, McGraw-Hill, and CMP Media.
Christopher Null is the founder and owner of Null Media LLC. A 20-year veteran of the magazine and internet trade, he's worked for some of the biggest names on the web and in publishing, including Yahoo!, Intuit, Ziff-Davis Media, Future Networks, McGraw-Hill, and CMP Media.
How Often Should You Blog?
When we’re bringing a new client onboard, this is a question that invariably comes up early in the conversation: “I know my company should be blogging, but how often should we blog?” The easy answer is this: As much and as often as you possibly can. For most companies, even a “heavy” blog posting schedule […]
Continue ReadingWant More Business? Blog!
Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the […]
Continue ReadingMe, Myself, and I
Leave it to my alumni magazine (The University of Texas at Austin) to offer an insightful look into a major pet peeve of professional writers: Over-use of the word “I.” In years of editing thousands of works of film criticism, this has been perhaps my biggest pet peeve. (And yes, I’m aware that I’m breaking […]
Continue ReadingBe Helpful
We’ve said it before but we’ll say it again: The way you get people to pay attention to you in the blog world is not by writing about yourself but about writing about what people are interested in. The Intuit Small Business Blog recently published an interview with Chris Brogan, who puts it in simpler […]
Continue ReadingGive It Away Now
Loved this interview with Michael Stelzner on the subject of offering web visitors free content, courtesy of the Intuit Small Business Blog (which we edit). The #1 takeaway is right here: “Your content needs to be commercial free,” Stelzner says, drawing from the core argument of his book, which has won rave reviews from all […]
Continue ReadingWhy Your Business Needs Editorial Content
Today’s consumers are smart, savvy, and more sophisticated than ever when it comes to buying things. The internet has made comparison shopping trivially easy — but it’s also opened the floodgates for all kinds of hazards: Spam websites, shady fly-by-night merchants, and shoddy knockoff products galore. The result is that if you’re lucky enough to […]
Continue ReadingBest Practices for Business Blogging
Recently I did a little math and calculated that I had written or edited some 15,000 blog posts in my career to date. That’s a mammoth number… and it’s taught me more than a few lessons about what to do and what not to do when writing a blog post for your business. Today I’m […]
Continue ReadingSmall Business Owners Deprioritizing Blogging (And That’s a Bad Thing)
I really liked what Daniel Newman had to say about small business blogging in the Huffington Post. To wit: Since there are a million experts that will tell you how to use social media, I want to focus on something that can truly help your business reach a targeted audience and drive more readership, build […]
Continue ReadingThe Problem with Guest Posts on your Blog
When working on an editorial strategy for their blogs, clients often ask me about “guest posts.” Why write our own content, the argument goes, when there are numerous industry luminaries willing to write content for our blog for free? If it sounds too good to be true, it usually is, and I generally advise against […]
Continue ReadingWhat Should Your Business Blog About?
Online, the old adage that “anything goes” may be true, but on your business blog, you need to think about your posting strategy before you write a blog post. What should you write about? Well, it depends on your business. These tips should serve as a guide to help you get started. 1. The Industry […]
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