What Should Your Business Blog About?

Online, the old adage that “anything goes” may be true, but on your business blog, you need to think about your posting strategy before you write a blog post. What should you write about? Well, it depends on your business. These tips should serve as a guide to help you get started. 1. The Industry … Read more

Is Quality Important in Blogs?

Check out a few blogs online — even A-list blogs or blogs published by major news outlets — and you’ll quickly start to notice something: No one seems to be editing this stuff. They’re riddled with grammatical errors, typos, dead links, and more. Why is this? The quick answer is that, yeah, no one is … Read more

Guest Blogging Declared Dead By Google

Still writing guest posts? Still allowing others to guest-post on your blog? Google’s Matt Cutts has “called it,” saying that in 2014 you should “probably stop.” We’ve been begging clients not to run guest posts for years. Here’s why.

New Guidance on Guest Posts

A few months ago I wrote a lengthy piece about the hazards of accepting guest posts on your blog. Now there’s new information pointing to the hazards of allowing guest posts on your website. Rather than boost your Google search rankings, guest posts may actually lead to penalties. I took a closer look at the … Read more

Does Facebook Still Matter?

The stillborn Facebook IPO will likely be the biggest business story of the year, but the follow-up is one of more practical import. Specifically, does your business really need Facebook any more? It’s not a question of reach: With nearly a billion users, everyone you’re likely to sell anything to is on Facebook. The question … Read more

More High Praise for the Intuit Small Business Blog

Serious praise from business2community.com for our work for Intuit — and for Intuit’s approach to content marketing and social media in general. Business bloggers take note! Intuit’s small business blog is a really excellent example of business blogging done right. For starters, it’s updated one to three times a day, so the content is fresh … Read more

Intuit Wins Best Corporate Blog Award

Very honored that the Intuit Small Business Blog — which Null Media helps to manage and provides extensive content and editorial services for — has been announced the winner of BtoB Magazine’s Best Corporate Blog award for 2012! We’ll be collecting the award personally next month, and hopefully it will be proudly displayed in Intuit’s … Read more