How Often Should You Blog?

When we’re bringing a new client onboard, this is a question that invariably comes up early in the conversation: “I know my company should be blogging, but how often should we blog?” The easy answer is this: As much and as often as you possibly can. For most companies, even a “heavy” blog posting schedule … Read more

Want More Business? Blog!

Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the … Read more

Guest Blogging Declared Dead By Google

Still writing guest posts? Still allowing others to guest-post on your blog? Google’s Matt Cutts has “called it,” saying that in 2014 you should “probably stop.” We’ve been begging clients not to run guest posts for years. Here’s why.

New Guidance on Guest Posts

A few months ago I wrote a lengthy piece about the hazards of accepting guest posts on your blog. Now there’s new information pointing to the hazards of allowing guest posts on your website. Rather than boost your Google search rankings, guest posts may actually lead to penalties. I took a closer look at the … Read more

Does Facebook Still Matter?

The stillborn Facebook IPO will likely be the biggest business story of the year, but the follow-up is one of more practical import. Specifically, does your business really need Facebook any more? It’s not a question of reach: With nearly a billion users, everyone you’re likely to sell anything to is on Facebook. The question … Read more

More High Praise for the Intuit Small Business Blog

Serious praise from business2community.com for our work for Intuit — and for Intuit’s approach to content marketing and social media in general. Business bloggers take note! Intuit’s small business blog is a really excellent example of business blogging done right. For starters, it’s updated one to three times a day, so the content is fresh … Read more

Intuit Wins Best Corporate Blog Award

Very honored that the Intuit Small Business Blog — which Null Media helps to manage and provides extensive content and editorial services for — has been announced the winner of BtoB Magazine’s Best Corporate Blog award for 2012! We’ll be collecting the award personally next month, and hopefully it will be proudly displayed in Intuit’s … Read more