Today’s consumers are smart, savvy, and more sophisticated than ever when it comes to buying things. The internet has made comparison shopping trivially easy — but it’s also opened the floodgates for all kinds of hazards: Spam websites, shady fly-by-night merchants, and shoddy knockoff products galore. The result is that if you’re lucky enough to … Read more Why Your Business Needs Editorial Content
Recently I did a little math and calculated that I had written or edited some 15,000 blog posts in my career to date. That’s a mammoth number… and it’s taught me more than a few lessons about what to do and what not to do when writing a blog post for your business. Today I’m … Read more Best Practices for Business Blogging
I really liked what Daniel Newman had to say about small business blogging in the Huffington Post. To wit: Since there are a million experts that will tell you how to use social media, I want to focus on something that can truly help your business reach a targeted audience and drive more readership, build … Read more Small Business Owners Deprioritizing Blogging (And That’s a Bad Thing)
I’m not surprised but I remain baffled at the attitude many small businesses seem to have toward social media. Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch. However, … Read more Survey: Nearly Half of Small Businesses Not on Social Media
Still writing guest posts? Still allowing others to guest-post on your blog? Google’s Matt Cutts has “called it,” saying that in 2014 you should “probably stop.” We’ve been begging clients not to run guest posts for years. Here’s why.
A few months ago I wrote a lengthy piece about the hazards of accepting guest posts on your blog. Now there’s new information pointing to the hazards of allowing guest posts on your website. Rather than boost your Google search rankings, guest posts may actually lead to penalties. I took a closer look at the … Read more New Guidance on Guest Posts
The stillborn Facebook IPO will likely be the biggest business story of the year, but the follow-up is one of more practical import. Specifically, does your business really need Facebook any more? It’s not a question of reach: With nearly a billion users, everyone you’re likely to sell anything to is on Facebook. The question … Read more Does Facebook Still Matter?
Serious praise from business2community.com for our work for Intuit — and for Intuit’s approach to content marketing and social media in general. Business bloggers take note! Intuit’s small business blog is a really excellent example of business blogging done right. For starters, it’s updated one to three times a day, so the content is fresh … Read more More High Praise for the Intuit Small Business Blog
Very honored that the Intuit Small Business Blog — which Null Media helps to manage and provides extensive content and editorial services for — has been announced the winner of BtoB Magazine’s Best Corporate Blog award for 2012! We’ll be collecting the award personally next month, and hopefully it will be proudly displayed in Intuit’s … Read more Intuit Wins Best Corporate Blog Award
Here’s a resolution that all businesses can probably do a better job of honoring: Start talking to your customers. Whether it’s through Twitter, Facebook, a blog, or even an FAQ on your website, start a dialogue with customers and commit to sticking with it for the rest of the year. Can’t remember to keep your … Read more New Year’s Resolution for Businesses Large and Small