Blog

Be Helpful

By Christopher Null | May 1, 2025
We've said it before but we'll say it again: The way you get people to pay attention to you in the blog world is not...

Why Your Business Needs Editorial Content

By Christopher Null | April 1, 2025
Today's consumers are smart, savvy, and more sophisticated than ever when it comes to buying things. The internet has made comparison shopping trivially easy --...

Best Practices for Business Blogging

By Christopher Null | March 1, 2025
Recently I did a little math and calculated that I had written or edited some 15,000 blog posts in my career to date. That's a...

3 Ways to Humanize Your Brand Online

By Christina Jones | February 1, 2025
Dale Carnegie said it best: “You can make more friends in two months by becoming interested in other people than you can in two years...

How to Use Hashtags to Boost Your Search Rankings

By Stephanie Faris | January 1, 2025
You've seen them on Twitter and maybe even Facebook -- they're denoted by the pound sign, immediately followed by a term. Hashtags are tools used...

Are You a Social Media Bore?

By Stephanie Faris | December 1, 2024
Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people...

5 Great Reasons to Add Interviews to your Company Blog

By Stephanie Faris | November 1, 2024
Too often, company blogs can feel like a one-man show, with the same voice providing the same information to employees and potential clients over and...

Is Your Blog Boring? 5 Tips to Spice it Up

By Stephanie Faris | October 1, 2024
Just when we thought our attention spans couldn't get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about...

Can an Internal Blog Boost Employee Morale?

By Stephanie Faris | September 1, 2024
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel...