Null Media: Custom Content Services
"We blog so you don't have to!"
Stephanie Faris Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people appear to have misunderstood the message. Yes, social media marketing is important but, as with any other marketing campaign, it’s possible to overdo it and scare people off. Consumers have … Read more
Too often, company blogs can feel like a one-man show, with the same voice providing the same information to employees and potential clients over and over again. One way to break things up is to occasionally feature an expert on your blog. By choosing a person who has experienced in your field — and isn’t … Read more
Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to … Read more
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more
Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of … Read more
The world of search engine rankings has changed, leaving many bloggers and site owners watching helplessly as their pages drop down in search results. But Google hasn’t left site owners stranded. With Google Webmaster Tools, webmasters have what they need to succeed with its changing algorithms. As many site owners learn these new tools, however, … Read more
Press releases have always been an important tool for marketing and public relations pros. By crafting a professional press release and blasting it out to various news media outlets, publicists have a chance at widespread coverage, bringing attention to a new product or service. But press releases have always been a gamble. Media outlets are … Read more
If you write a blog and no one reads it, does it count as a blog? If you’re wondering why your blog readers are suddenly disappearing without a trace, maybe you’re following a few of these five “don’ts” of blogging. Receive but don’t give. You don’t have time to read other people’s blogs, but they … Read more
It’s a story that has become social media legend. When Kraft was preparing to release its revolutionary water enhancement product, the company chose traditional television advertising but combined it with a new way of marketing: social media. Using Facebook, the company offered free samples of its product, Mio, to the first 100,000 Facebookers who “liked” … Read more
Some businesses seem to always be at the top of their social media game. Just when you might forget the company has a new product or service, a social media post is there to remind you. That business must have someone seated in front of a computer, waiting to post at the perfect time of … Read more