Is Tumblr the Social Media Site for Your Message?

Social media marketing efforts are often concentrated on the major social networking sites. Facebook, Twitter, and LinkedIn all show up prominently in marketing strategies, since they land at the top of most “top social media sites” lists. But several other sites are emerging as popular with select demographics, making them ideal for businesses that are … Read more

How to Use Hashtags to Boost Your Search Rankings

You’ve seen them on Twitter and maybe even Facebook — they’re denoted by the pound sign, immediately followed by a term. Hashtags are tools used by Twitter users to ensure tweets are grouped with other tweets on the same subject. A tweet about issues relating to small business, for instance, might be followed by #smallbusiness. … Read more

Tips to Improve Your YouTube Channel

When business owners think about social media marketing, they often focus on Facebook, Twitter, and Google+. But many forget that YouTube is a strong marketing avenue too, providing potential for improving search engine placement and reaching new customers. Active YouTube members know that establishing a presence on the site centers on creating a YouTube channel. … Read more

Tackling SEO in a Post-Panda World

At one time, online marketers had it made. All they had to do was throw some decently-worded content up, add in the appropriate number of keywords, and watch as search engine rankings improved. SEO experts believed they had the whole process down. Of course, even then, people suspected the ride wouldn’t last forever. Thanks to … Read more

Five WordPress Plugins That Can Help Boost Your Search Engine Ranking

Search engine ranking is the focal point of almost every marketing campaign these days. But you don’t have to be a search engine optimization (SEO) expert to successfully launch your site to the top of search engine rankings. These plugins can help give your WordPress blog the attention it deserves. All-in-One SEO Pack — This … Read more