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The Problem with Guest Posts on your Blog

March 1, 2023March 1, 2023 by Christopher Null

When working on an editorial strategy for their blogs, clients often ask me about “guest posts.” Why write our own content, the argument goes, when there are numerous industry luminaries willing to write content for our blog for free? If it sounds too good to be true, it usually is, and I generally advise against … Read more

Categories Blogging Tags blogging, guest blogging, guest posts 1 Comment

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