Early in my journalism career (more years ago than I care to mention), someone asked me whether I was a better writer or reporter. Without much hesitation, I chose Option A, because I knew I was way too polite to be a real newshound. There were plenty of great reporters on the staff of that … Read more Give Your Corporate Blog a Compelling Voice
Attention! Any business that is investing in great content for a corporate blog: If your team isn’t using Twitter to promote what you’re saying, it’s missing a huge free exposure opportunity. Too many businesses still discount Twitter as a mouthpiece for sharing random personal thoughts or silly photographs. The truth, as any storyteller or writer … Read more Why Twitter and Blogs Go Hand-in-Hand
Businesses get more business when they blog. We’ve already established that. But more and more, video content’s been being trotted out as the next big thing in customer communications. Is video really as big a deal as everyone makes it out to be? Rather than relying on clichés like “Pictures are worth a thousand words,” … Read more Is Video Content Really As Important As Everybody Says?
I’m constantly thinking about how we can help improve the state of corporate blogging in the world, and it’s a tough challenge. I think the main problem is the word corporate. Much as a “corporate suit” doesn’t inspire confidence and a “corporate office park” doesn’t make you want to hang out for the day, a … Read more The Problem with “Corporate Blogs”
Want to build a great business blog but don’t know where to start? Consider these nine tips to help get you on your way. 1. Blog daily if possible, or at least a few times a week. 2. Understand your reader/audience. When preparing every post, think about who you want to read it and what … Read more 9 Tips: Building a Great Business Blog
When we’re bringing a new client onboard, this is a question that invariably comes up early in the conversation: “I know my company should be blogging, but how often should we blog?” The easy answer is this: As much and as often as you possibly can. For most companies, even a “heavy” blog posting schedule … Read more How Often Should You Blog?
Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the … Read more Want More Business? Blog!
Leave it to my alumni magazine (The University of Texas at Austin) to offer an insightful look into a major pet peeve of professional writers: Over-use of the word “I.” In years of editing thousands of works of film criticism, this has been perhaps my biggest pet peeve. (And yes, I’m aware that I’m breaking … Read more Me, Myself, and I
We’ve said it before but we’ll say it again: The way you get people to pay attention to you in the blog world is not by writing about yourself but about writing about what people are interested in. The Intuit Small Business Blog recently published an interview with Chris Brogan, who puts it in simpler … Read more Be Helpful
Loved this interview with Michael Stelzner on the subject of offering web visitors free content, courtesy of the Intuit Small Business Blog (which we edit). The #1 takeaway is right here: “Your content needs to be commercial free,” Stelzner says, drawing from the core argument of his book, which has won rave reviews from all … Read more Give It Away Now