Null Media: Custom Content Services
"We blog so you don't have to!"
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more
The idea is as old as the internet. If you want to attract readers to your blog, post something controversial or even offensive. You can still find a host of advice articles pushing this practice. And guess what? It works! Sort of. If the blogosphere had a list of best-knowns, Perez Hilton would be near … Read more
If you write a blog and no one reads it, does it count as a blog? If you’re wondering why your blog readers are suddenly disappearing without a trace, maybe you’re following a few of these five “don’ts” of blogging. Receive but don’t give. You don’t have time to read other people’s blogs, but they … Read more
One of my daily tasks as a blogger involves going through the analytics and visitor traffic reports I receive. While my “newsiest” topics are invariably the ones that claim the top spot on any given day, the posts that draw a much more reliable stream of readers over time are perennial subjects that have a … Read more
When working on an editorial strategy for their blogs, clients often ask me about “guest posts.” Why write our own content, the argument goes, when there are numerous industry luminaries willing to write content for our blog for free? If it sounds too good to be true, it usually is, and I generally advise against … Read more
Check out a few blogs online — even A-list blogs or blogs published by major news outlets — and you’ll quickly start to notice something: No one seems to be editing this stuff. They’re riddled with grammatical errors, typos, dead links, and more. Why is this? The quick answer is that, yeah, no one is … Read more
I’m constantly thinking about how we can help improve the state of corporate blogging in the world, and it’s a tough challenge. I think the main problem is the word corporate. Much as a “corporate suit” doesn’t inspire confidence and a “corporate office park” doesn’t make you want to hang out for the day, a … Read more
Want to build a great business blog but don’t know where to start? Consider these nine tips to help get you on your way. 1. Blog daily if possible, or at least a few times a week. 2. Understand your reader/audience. When preparing every post, think about who you want to read it and what … Read more
When we’re bringing a new client onboard, this is a question that invariably comes up early in the conversation: “I know my company should be blogging, but how often should we blog?” The easy answer is this: As much and as often as you possibly can. For most companies, even a “heavy” blog posting schedule … Read more
Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t. The data was crystal clear: Companies that blog have far better marketing results. Specifically, the … Read more