Leave it to my alumni magazine (The University of Texas at Austin) to offer an insightful look into a major pet peeve of professional writers: Over-use of the word “I.” In years of editing thousands of works of film criticism, this has been perhaps my biggest pet peeve. (And yes, I’m aware that I’m breaking … Read more Me, Myself, and I
We’ve said it before but we’ll say it again: The way you get people to pay attention to you in the blog world is not by writing about yourself but about writing about what people are interested in. The Intuit Small Business Blog recently published an interview with Chris Brogan, who puts it in simpler … Read more Be Helpful
Loved this interview with Michael Stelzner on the subject of offering web visitors free content, courtesy of the Intuit Small Business Blog (which we edit). The #1 takeaway is right here: “Your content needs to be commercial free,” Stelzner says, drawing from the core argument of his book, which has won rave reviews from all … Read more Give It Away Now
Today’s consumers are smart, savvy, and more sophisticated than ever when it comes to buying things. The internet has made comparison shopping trivially easy — but it’s also opened the floodgates for all kinds of hazards: Spam websites, shady fly-by-night merchants, and shoddy knockoff products galore. The result is that if you’re lucky enough to … Read more Why Your Business Needs Editorial Content
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more Can an Internal Blog Boost Employee Morale?
The stillborn Facebook IPO will likely be the biggest business story of the year, but the follow-up is one of more practical import. Specifically, does your business really need Facebook any more? It’s not a question of reach: With nearly a billion users, everyone you’re likely to sell anything to is on Facebook. The question … Read more Does Facebook Still Matter?
Here’s a resolution that all businesses can probably do a better job of honoring: Start talking to your customers. Whether it’s through Twitter, Facebook, a blog, or even an FAQ on your website, start a dialogue with customers and commit to sticking with it for the rest of the year. Can’t remember to keep your … Read more New Year’s Resolution for Businesses Large and Small