Null Media: Custom Content Services
"We blog so you don't have to!"
Today’s consumers are smart, savvy, and more sophisticated than ever when it comes to buying things. The internet has made comparison shopping trivially easy — but it’s also opened the floodgates for all kinds of hazards: Spam websites, shady fly-by-night merchants, and shoddy knockoff products galore. The result is that if you’re lucky enough to … Read more
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more
The idea is as old as the internet. If you want to attract readers to your blog, post something controversial or even offensive. You can still find a host of advice articles pushing this practice. And guess what? It works! Sort of. If the blogosphere had a list of best-knowns, Perez Hilton would be near … Read more
If you write a blog and no one reads it, does it count as a blog? If you’re wondering why your blog readers are suddenly disappearing without a trace, maybe you’re following a few of these five “don’ts” of blogging. Receive but don’t give. You don’t have time to read other people’s blogs, but they … Read more
If your small business is still grabbing images from basic Google searches for your website, you may be forced to pay. It’s no secret that Getty Images and other copyright holders have been sending payment demands to those illegally using photos. The news has many small business owners scrambling to find sites where they can … Read more
The stillborn Facebook IPO will likely be the biggest business story of the year, but the follow-up is one of more practical import. Specifically, does your business really need Facebook any more? It’s not a question of reach: With nearly a billion users, everyone you’re likely to sell anything to is on Facebook. The question … Read more
Here’s a resolution that all businesses can probably do a better job of honoring: Start talking to your customers. Whether it’s through Twitter, Facebook, a blog, or even an FAQ on your website, start a dialogue with customers and commit to sticking with it for the rest of the year. Can’t remember to keep your … Read more