Why Your Business Needs Editorial Content

Today’s consumers are smart, savvy, and more sophisticated than ever when it comes to buying things. The internet has made comparison shopping trivially easy — but it’s also opened the floodgates for all kinds of hazards: Spam websites, shady fly-by-night merchants, and shoddy knockoff products galore. The result is that if you’re lucky enough to … Read more

Is Your Blog Boring? 5 Tips to Spice it Up

Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to … Read more