Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of … Read more
The world of search engine rankings has changed, leaving many bloggers and site owners watching helplessly as their pages drop down in search results. But Google hasn’t left site owners stranded. With Google Webmaster Tools, webmasters have what they need to succeed with its changing algorithms. As many site owners learn these new tools, however, … Read more
Press releases have always been an important tool for marketing and public relations pros. By crafting a professional press release and blasting it out to various news media outlets, publicists have a chance at widespread coverage, bringing attention to a new product or service. But press releases have always been a gamble. Media outlets are … Read more
In 2011, IBM’s work-at-home program saved about 6.4 million gallons of fuel and over 50,000 metric tons of CO2 emissions. A Stanford study found work-at-home employees were 13 percent more productive than working in-house. Marissa Mayer’s recent decision to end work-from-home arrangements came under a lot of scrutiny as it implied a negative connotation to … Read more
At one time, online marketers had it made. All they had to do was throw some decently-worded content up, add in the appropriate number of keywords, and watch as search engine rankings improved. SEO experts believed they had the whole process down. Of course, even then, people suspected the ride wouldn’t last forever. Thanks to … Read more
Search engine ranking is the focal point of almost every marketing campaign these days. But you don’t have to be a search engine optimization (SEO) expert to successfully launch your site to the top of search engine rankings. These plugins can help give your WordPress blog the attention it deserves. All-in-One SEO Pack — This … Read more
WordPress 3.3 has arrived. With a tighter interface and drag-and-drop image uploading, it’s a no-brainer of an update. Of special note to our international clients: Funky characters like accented letters and “curly quotes” no longer muck with your headlines. Huzzah!