Null Media: Custom Content Services
"We blog so you don't have to!"
Business owners have repeatedly heard about the importance of social media marketing. As anyone with a social media account has likely learned, however, some people appear to have misunderstood the message. Yes, social media marketing is important but, as with any other marketing campaign, it’s possible to overdo it and scare people off. Consumers have … Read more
An endless stream of articles outline ways to maximize the effectiveness of your social media campaigns. Rarely, however, do you hear anyone speak highly of the ROI they get from Facebook, Twitter, Pinterest, and other forms of social media. In short, it’s a lot of work for little reward. Who cares if you have 3,000 … Read more
Whether your company’s blog content is aimed at existing clientele, or first-time visitors, if you dish out stale blog posts, chances are most people won’t stick around long enough to read them. Consider these five ideas for crafting time-relevant posts. 1. Ensure the relevancy of your corporate blog posts. Help your readers connect the dots, … Read more
Some businesses seem to always be at the top of their social media game. Just when you might forget the company has a new product or service, a social media post is there to remind you. That business must have someone seated in front of a computer, waiting to post at the perfect time of … Read more
You’ve seen them on Twitter and maybe even Facebook — they’re denoted by the pound sign, immediately followed by a term. Hashtags are tools used by Twitter users to ensure tweets are grouped with other tweets on the same subject. A tweet about issues relating to small business, for instance, might be followed by #smallbusiness. … Read more
Attention! Any business that is investing in great content for a corporate blog: If your team isn’t using Twitter to promote what you’re saying, it’s missing a huge free exposure opportunity. Too many businesses still discount Twitter as a mouthpiece for sharing random personal thoughts or silly photographs. The truth, as any storyteller or writer … Read more
The stillborn Facebook IPO will likely be the biggest business story of the year, but the follow-up is one of more practical import. Specifically, does your business really need Facebook any more? It’s not a question of reach: With nearly a billion users, everyone you’re likely to sell anything to is on Facebook. The question … Read more