Blog

Are the Old Rules of SEO Really Dead?

Since the rollout of Google's most recent set of changes, website owners have been left scratching their heads. The old rules of SEO have certainly...

Plan Your Social Media Strategy in Advance with a Content Calendar

Some businesses seem to always be at the top of their social media game. Just when you might forget the company has a new product...

How to Fix Your Failing Blog

If you’re planning to make money with your blog, you need to treat your blog as a business. For independent bloggers, sitting at home doesn't...

Why Your Blog Should Include “Evergreen” Content

One of my daily tasks as a blogger involves going through the analytics and visitor traffic reports I receive. While my "newsiest" topics are invariably...

The Problem with Guest Posts on your Blog

When working on an editorial strategy for their blogs, clients often ask me about "guest posts." Why write our own content, the argument goes, when...

Give It Away Now

Loved this interview with Michael Stelzner on the subject of offering web visitors free content, courtesy of the Intuit Small Business Blog (which we edit)....

Want More Business? Blog!

Just ran across this statistic from Hubspot: How much business blogging is best? To answer to those questions, I looked at data from 1,531 HubSpot...

What Should Your Business Blog About?

Online, the old adage that "anything goes" may be true, but on your business blog, you need to think about your posting strategy before you...

Is Quality Important in Blogs?

Check out a few blogs online -- even A-list blogs or blogs published by major news outlets -- and you'll quickly start to notice something:...