Too often, company blogs can feel like a one-man show, with the same voice providing the same information to employees and potential clients over and over again. One way to break things up is to occasionally feature an expert on your blog. By choosing a person who has experienced in your field — and isn’t … Read more
Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to … Read more
Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more
Still writing guest posts? Still allowing others to guest-post on your blog? Google’s Matt Cutts has “called it,” saying that in 2014 you should “probably stop.” We’ve been begging clients not to run guest posts for years. Here’s why.
A few months ago I wrote a lengthy piece about the hazards of accepting guest posts on your blog. Now there’s new information pointing to the hazards of allowing guest posts on your website. Rather than boost your Google search rankings, guest posts may actually lead to penalties. I took a closer look at the … Read more
Search engine ranking is the focal point of almost every marketing campaign these days. But you don’t have to be a search engine optimization (SEO) expert to successfully launch your site to the top of search engine rankings. These plugins can help give your WordPress blog the attention it deserves. All-in-One SEO Pack — This … Read more
Serious praise from business2community.com for our work for Intuit — and for Intuit’s approach to content marketing and social media in general. Business bloggers take note! Intuit’s small business blog is a really excellent example of business blogging done right. For starters, it’s updated one to three times a day, so the content is fresh … Read more
Here’s a resolution that all businesses can probably do a better job of honoring: Start talking to your customers. Whether it’s through Twitter, Facebook, a blog, or even an FAQ on your website, start a dialogue with customers and commit to sticking with it for the rest of the year. Can’t remember to keep your … Read more
Patience, please… we’re under construction.