Is Your Blog Boring? 5 Tips to Spice it Up

Just when we thought our attention spans couldn’t get any shorter, along came micro-blogging. In 140 characters or less, people can tell readers all about how great dinner tasted or what they think of the latest political scandal. So why, in the breakneck social networking world, would people take the time to read 300 to … Read more Is Your Blog Boring? 5 Tips to Spice it Up

Can an Internal Blog Boost Employee Morale?

Internal newsletters have long offered a great way to share information inside a company. Published by employees, for employees, these publications can help workers feel more involved in the business’s day-to-day operations, boosting overall morale. But as attention has shifted toward the internet, the company intranet has taken the place of those newsletters. Enter the … Read more Can an Internal Blog Boost Employee Morale?

No Habla Espanol? Expand Your Reach by Becoming Multilingual

Many small businesses gear their websites to the customer next door, keeping in mind the local community. But in a nation that is becoming increasingly multilingual, can small businesses afford to assume everyone who views their site or sets foot in their storefront speaks English? The U.S. Census says no. In 2009, 20 percent of … Read more No Habla Espanol? Expand Your Reach by Becoming Multilingual

Five WordPress Plugins That Can Help Boost Your Search Engine Ranking

Search engine ranking is the focal point of almost every marketing campaign these days. But you don’t have to be a search engine optimization (SEO) expert to successfully launch your site to the top of search engine rankings. These plugins can help give your WordPress blog the attention it deserves. All-in-One SEO Pack — This … Read more Five WordPress Plugins That Can Help Boost Your Search Engine Ranking

More High Praise for the Intuit Small Business Blog

Serious praise from business2community.com for our work for Intuit — and for Intuit’s approach to content marketing and social media in general. Business bloggers take note! Intuit’s small business blog is a really excellent example of business blogging done right. For starters, it’s updated one to three times a day, so the content is fresh … Read more More High Praise for the Intuit Small Business Blog

New Year’s Resolution for Businesses Large and Small

Here’s a resolution that all businesses can probably do a better job of honoring: Start talking to your customers. Whether it’s through Twitter, Facebook, a blog, or even an FAQ on your website, start a dialogue with customers and commit to sticking with it for the rest of the year. Can’t remember to keep your … Read more New Year’s Resolution for Businesses Large and Small